It’s always a pleasure to see our clients receive earned media and exposure they deserve. Hideoki Bespoke is a long time client in the Atlanta area with national reach in the world of custom tailoring. The quality and attention to detail with each of their garments is unmatched and people are taking note. Expect to hear much more about Hideoki in the future.
Below is their feature in Tastemaker Magazine, an Atlanta based lifestyle publication. Download the full issue.
No profound marketing tip to be had with this post, but a heck of an interesting infographic. Enjoy!
Luxury marketers made strides in mobile marketing during the first quarter of 2013 by creating new ways to capture consumer attention.
Many marketers created new mobile applications or beefed up their existing efforts on established mobile and social platforms. The most effective mobile marketers were those that took technology to the next level to drive consumer engagement in their brands even further.
Here are the top 10 luxury brand mobile efforts of 2012, in alphabetical order.
Blancpain’s interactive magazine – Swiss watchmaker Blancpain engaged watch enthusiasts and broadened its audience through its interactive iPad app for its lifestyle-focused magazine that launched during the first quarter. The Blancpain Library app shows off the “Lettres du Brassus” print magazine by incorporating interactive elements to enhance the reader’s experience.
The app adds interactive elements such as video and animations to Blancpain’s Lettres du Brassus magazine.
BMW’s i concept vehicle ads – German automaker BMW raised the bar for mobile advertising among luxury marketers in the first quarter with its campaign that comprised video content and Google Maps integration to push the i concept vehicles.
The ad showed the various i concept vehicles driving along the ad space and a Google Map of the area that the mobile user was in.
A click-through led to a Web site where users could take a virtual test drive around their city and learn more about the i concept vehicles.
The test drive allowed users to virtually try out either the i8 or the i3 through three different select courses in the user’s city. Once the destination was reached, the approximate battery life of the vehicle and distance were calculated using Google Maps.