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I can't understand why people are frightened of new ideas. I'm frightened of the old ones. John Cage

Monthly Archives: February 2009

Branding & Marketing Link Dump

Articles you need to read

More Scent Stuff. Scent marketing is very misunderstood and something small business owners should consider in their retail space:
http://www.brandingstrategyinsider.com/2009/02/scent-marketing-success-step-9-of-10-.html

Luxury brands have some work to do in order to maintain value and brand equity when the economy comes back:
http://www.brandingstrategyinsider.com/2009/02/the-end-of-brands-as-we-know-them.html

Great input from Seth Godin on the Get Rich approach many are taking online:
http://sethgodin.typepad.com/seths_blog/2009/02/get-rich-quick.html

If your email marketing is not up to par you really need to read this:
http://www.marketingvox.com/email-increases-likelihood-to-buy-by-50-043281/

February 23, 2009
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Remember what your Mom taught you

The following thought has nothing to do with business yet everything to do with it. Allow me to explain.

There is something I like to call “being considerate”. It seems this often misunderstood phrase is Greek to far too many people.

How many people do you communicate with in a given week that show you zero response? Probably quite a few. It makes no difference what you sell, what your service it, who your market is, etc. It’s all the same. People dealing with people is the essence of our business culture. Not businesses dealing with businesses.

When someone takes the time out of their day to contact you via email, call, meet, text, tweet, etc. it is polite to show them the consideration they deserve by responding. Your response can be a middle finger for all I care. At least they will have received a response.

“I am too busy to respond to everyone” Bullshit. Being busy is such a lame excuse for being inconsiderate. If you are that busy where you are unable to communicate then you are doing a bad job and need to evaluate how you conduct your level of productivity.

A Champion:
Take Gary Vaynerchuk for example, this guy is blowing up on social media, mass media, you name it. He is the guy behind Wine Library TV. His fan base is growing like a virus because he not only tells his audience that he cares, but he backs it up. There is so much to be said for the integrity behind doing what you say you are going to do. Gary probably gets about 600+ emails a day and yet he responds to each one of them. I emailed him on Monday of this week and had a response by Tuesday. Do you have any idea how much more value he has in the eyes of his fans by being “considerate”? HUGE. gee, I wonder why he is blowing up?

Take a moment to be considerate to those around you and your business will soar. You can’t be perfect, but you don’t need to be. You simply need to try your best to show consideration to those around you. You never know where you might run into that guy who emailed you and you ignored it. Could be a large conference room or a dark alley. You simply never know.

Make your mother proud and be considerate.

February 20, 2009
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TOP OF MIND!

Those who fit in now won’t stand out later. Those who follow the rules are never noticed. A bad business decision is not made better by a down economy. Bad is bad no matter what. Become remarkable today and enjoy success now and in the future.

February 20, 2009
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