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I can't understand why people are frightened of new ideas. I'm frightened of the old ones. John Cage

Monthly Archives: April 2009

Social Media is a Mexican Beach Vendor

The title is a bit vague, but read on and you will find clarity for certain.

There is no doubt that Social Media has taken the internet world and overall communication by storm.   The amazing communication breakthroughs we see taking place everyday are truly remarkable and improving at an incredible rate.  Seems glaringly obvious why everyone would jump on the bandwagon.   We truly live in an amazing time, don’t you think?

Let’s take a little stroll south of the border for a moment.

Have you ever been to any number of tourist beaches in Mexico?  Have you ever been able to enjoy some relaxation without getting hassled to buy a plate or some genuine Chanel sunglasses.  I swear.. they are real….  Perhaps your name on a piece of rice (very useful to have around)?

Now, we have Social Media and a Mexican beach. 

Here’s the deal.  Social Media handled poorly is very similar to the “sales people” on the beach.  They are relentless in their approach.  You could be gazing into your loved ones eyes and they will gladly interrupt you to see if you want what they are selling.  They don’t speak the same language and don’t even care if you have a need for their product.  Showing value is not on their list of priorities.  It is strictly a numbers game for them.  They know that if they approach enough people they will likely get a sale.  Pretty simple and elegant in some ways, but completely annoying and horrible for building relationships.

This exact approach is sweeping Social Media like a virus.  People are constantly trying to sell, up-sell, side-sell… you get the point.  They are not speaking the same language.  They are not providing value.  They are not sharing with the intent to engage in a conversation.  They are simply looking for numbers in hopes to get a sale.  If you are looking for numbers then be transparent about it.  Don’t even bother throwing in a worthless post about your weekend because you simply appear less authentic.  Be yourself and live up to your call center mentality.

However, if you truly want to create something worth spending all that time tweeting and posting about then shake their hands in the virtual world and mean it.  You don’t need 1 million friends or fans if you are using Social Media the way it is intended and most useful to you and those in your network.

Adios.

April 21, 2009
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Crush It Or Get SMOKED!

This is what I would like to call a RANT. I am not particularly angry tonight after coming back from vacation. On the contrary, I am clear-headed and insightful. It’s amazing what a sunburn and tequila can do for the soul. I do however feel that a couple points need to be made- best intentions of course.

If you know me personally you are likely to subscribe to the fact that I always have a point to make about something.

So here we go:

Attention: Business owners!

The economy is bad and has been bad for quite sometime. It’s no surprise and certainly not something you haven’t felt deeply. However, I was hoping to see it actually create more change, shift, innovation, etc., than it has. Let’s stop the marketer jargon of labeling it with “change” and “innovation” for a moment and go with this:

Hit the damn pedal on the right. If you don’t someone else will. You will be left in the dust with no one to blame.

Crush it or get smoked!

Sound harsh? Why? How could this be harsh. Businesses have had plenty of time by now to see what may be the End of Days, yet they are still paralyzed. I am not saying the current state of affairs is easy. Was it easy when you started your business? Was it easy to hire that first employee or signed your life away on that small business loan you personally guaranteed? Of course not. You are used to discomfort. In fact, entrepreneurs are the most uncomfortable group of yahoos you could ever hope to meet. It’s this discomfort that drives us to succeed and make a difference. Don’t let the current condition of the economy stop you from digging deep and finding solutions.

Guess what?

What you normally did, do or are thinking about doing may not ever work again. The rules are changing by the minute so grab your business by the horns and steer it in a new direction. Every business, no matter what the model is, can be redirected to a certain degree. Find your zen or whatever the hell you want to call it and get really outside the box on your thinking. Outside the box doesn’t mean you start printing a larger postcard for your mailer.

Here is an article by Seth Godin to illustrate some of the change I am referring to.

I am not advocating that everyone has the same situation or that everyone is suffering, but the status quo is what it is and it’s driving me crazy. There are businesses I see daily that could be doing so much more to move towards the BLACK it’s not even funny. Get out of the RED and get out of your mind. Go drink some tequila and enlighten yourself on the ideas that may lead to a complete reinvention of your business and more importantly, your life.

Good Luck!

April 7, 2009
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Top 20 Social Networking Sites

Posted by Chris Brown on April 7th, 2009 in Marketing
Original Article

Rankings by Hitwise

April 7, 2009
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