I can't understand why people are frightened of new ideas. I'm frightened of the old ones. John Cage

Monthly Archives: July 2009

Important fact often missed

For those of you who are not familiar with Seth Godin, i firmly recommend you GET familiar with him and his writings. He is a marketing genius with a real knack for explaining the simple truths that are so often times misguided, misunderstood or simply ignored. This video is a great example of Marketing101. Hope you enjoy.

July 27, 2009
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Be Brilliant!

Get out of the conference room and breathe a bit. Break your cycle of forcing thought in the same environment day after day. A refreshing break can lead to true magic. You might be surprised how stifled your thought process actually is when you engage the same tactics for developing ideas. Change it!

Dream! Explore! Break the rules and push the edges!

My best ideas typically pop out of nowhere while showering or in the middle of the night. Yet some of my worst ideas get puked out on the conference room table. Gather your team and get some fresh air. It’s amazing how thoughts can flow when you feel the sun on your face and do something different.

July 2, 2009
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Take your time to sell luxury

If you don’t take the time to create meaningful relationships now, you will have plenty of time down the road when your luxury business fails. Pardon the negative slant, but it’s true. So many marketers are engaged in mass interruption marketing tactics and wondering why they are struggling to sell their premium goods and services.

Sure the economy is tough. It’s tough for everyone.

However, relationship building is critical when you are attempting to build a network of customers that are loyal. Not only are they loyal but they become your brand advocates or “raving fans”. This allows you to tap into their sphere of influence at no cost yet you will reap the benefits.

It’s really very simple. When you sell a luxury product, your market is not very large, period. This means you must ensure that your marketing dollars are spent engaging people who have the ability to even buy your product in the first place.

Take your time, cultivate and talk to the right people.

One nurtured customer could easily turn into a sea of raving fans..

July 1, 2009
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