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I can't understand why people are frightened of new ideas. I'm frightened of the old ones. John Cage

Yearly Archives: 2011

December 22, 2011
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Wrapping up a Jewelry Store

NightRider Jewelry Store Wrap

It’s Up!

We shared the blank canvas of the new location for the NightRider Jewelry retail store in Scottsdale Fashion Square a couple weeks ago. We are excited to share the final product with you. Needless to say, the wrap has captured a ton of eyeballs as well as Facebook fans with the use of the QR code next to the doors.  It’s too bad such a great looking barricade wrap will be torn down with the opening of the store this November.   Luckily, the store will be a whole new adventure for us with the marketing efforts of this remarkable jewelry line.  Currently, we are working on a variety of touch points for the store from hang tags, to collateral, to grand opening strategy, and so on.  Very exciting!  Stay tuned for more.

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October 20, 2011

U.S. Sailboat Show around the corner

Bavaria Yachts Logo

We are excited for the upcoming U.S. Sailboat Show in Annapolis (Oct. 6-10) and our client, Bavaria Yachts, debut into the U.S. sailing yacht market.  It has been a busy few months for us, working closely with them preparing for the show.  We have had the pleasure to work in a project management role for their brand introduction allowing us to be fully involved both creatively and strategically.  Since the Annapolis show is recognized as the premier industry showcase we are certain that the upcoming week will be another groundbreaking milestone for Bavaria Yachts and wish them much success. More updates to follow as well as a full case study on our engagement with Bavaria Yachts.

October 2, 2011