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I can't understand why people are frightened of new ideas. I'm frightened of the old ones. John Cage

Yearly Archives: 2012

Online Shopping Done Wrong

Google has recently launched a trio of hilarious videos illustrating poor online shopping experiences by capturing it in a real world grocery store. They have done a great job of revealing some of the mishaps so many online retailers make. It is interesting to see how obvious some of the mistakes are that are made when portrayed in a brick and mortar setting. Any online retailer could benefit by trying to understand how their user experience translates to an enjoyable shopping trip down the street to the local market.

Read more or simply enjoy the videos below.

December 18, 2012
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KODA’s work for Bavaria Yachts made the cut

OnePageLove.com

Last week, we discovered that One Page Love recognized the work we have done on a campaign for Bavaria Yachts. The campaign is based around personalized landing pages for likely buyers of the high end yacht brand. Our strategy was to help drive them deeper into the sales funnel by connecting them more closely with THEIR boat versus just sending them to the regular website. By showcasing the model(s) they are interested in along with documents supporting their sales process, we have been able to create a much more connected experience. The most recent praise came from a possible buyer earlier this week. All he said was, “wow”. That’s good enough for us and we are grateful for being included on onepagelove.com.

Check it out on One Page Love or visit an actual Personalized Page.

November 8, 2012

Sailing Yachts and Newport, Rhode Island

Last week was the Newport International Boat Show in Newport, Rhode Island. We were there to join forces with our client, Bavaria Yachts USA. What an exciting week full of activity and momentum. We are grateful to have been immersed in an amazing event in such a beautiful setting.

Our journey started in Mystic, CT where we toured the newest Bavaria Yachts location in the historic Mystic Shipyard. Being in Arizona we aren’t able to see the happenings of new developments very often so we had a list of to do’s while on our journey.

Here are a couple shots of Mystic. If you haven’t been there, it’s a quaint town full of history.

Mystic Shipyard

We then headed to Newport, RI where we immediately started working to set up for the show. This isn’t our first show with Bavaria Yachts so we knew what to expect. We kept the Starbuck’s flowin’ and finalized set up just in time to meet with Sail Magazine at the famous Castle Hill Inn. If you ever have the opportunity to visit this part of the country I highly recommend Castle Hill. The drive alone to get there is breathtaking.

Rise and shine Thursday morning and the show horn blew at 10am sharp. This show was really exciting for the Bavaria team because it’s the first time the Cruiser 50 and Vision 46 was debuted in the U.S. Needless to say, these two models are game changers in the sailboat market due to their design, innovation and quality. Both were designed by Farr Yacht Design which is a huge bonus for those who know sailing.

The show was a huge success! The boats were buzzing with jaws dropping the entire week. The icing on top for us is that we were the marketing arm behind generating the exposure and positioning for the brand since day 1. It’s a great feeling to see the fruits of your labor realized by the reactions of consumers interacting with the brand.

The next show for Bavaria is less than a month away in Annapolis, MD. We won’t be attending this year, but will certainly look forward to the Spring shows.

Enjoy some pics of our journey in Newport., RI.

Entrance to the Newport Boat Show

Newport International Boat Show

Port side view of the Cruiser 50

Bavaria Cruiser 50

Starboard side view of the Cruiser 50

Bavaria Cruiser 50

Awesome vintage bike parked in front of a local shop

Newport Rhode Island

View of Castle Hill

Castle Hill

Mega Yachts at the Newport Shipyard

Side view of the Vision 46

Bavaria Yachts Vision 46

Signage mounted to the Vision 46

Bavaria Yachts Vision 46

September 18, 2012