I can't understand why people are frightened of new ideas. I'm frightened of the old ones. John Cage

Monthly Archives: February 2012

Rollin’ Out Print Campaign For Jewelry Brand

Feast your eyes on the latest in the 2012 print campaign we are in the middle of producing for Nightrider Jewelry.

nightrider jewelry advertisement

The goal of the campaign is to drive the lifestyle of the product by showcasing it in tandem with stunning photography (courtesy of Lee Kjos) of those adorned with it. The aspirational aspects of a rock n’ rolla is the perfect storm to tell the story of the hardcore brand while creating the allure of being under the spotlight and living free, which is the bases of their brand values.
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February 17, 2012