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I can't understand why people are frightened of new ideas. I'm frightened of the old ones. John Cage

Monthly Archives: March 2012

How do colors affect purchases?

Color theory and it’s affect on consumer perceptions is a mainstay in the design process. It’s critical to the stickiness and effectiveness of any design. The rubber really meets the road for business stakeholders when they realize how color affects their bottom line. We recently came across this fantastic infographic explaining the affect color has on purchases. Thank you to KissMetrics for sharing such a fantastic visual representation. Enjoy.

how does color affects sales

March 22, 2012