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I can't understand why people are frightened of new ideas. I'm frightened of the old ones. John Cage

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Hideoki Bespoke Feature

It’s always a pleasure to see our clients receive earned media and exposure they deserve.  Hideoki Bespoke is a long time client in the Atlanta area with national reach in the world of custom tailoring.  The quality and attention to detail with each of their garments is unmatched and people are taking note.  Expect to hear much more about Hideoki in the future.

Below is their feature in Tastemaker Magazine, an Atlanta based lifestyle publication.  Download the full issue.

Hideoki Bespoke

April 17, 2013

Top 10 luxury brand mobile campaigns of Q1

Luxury marketers made strides in mobile marketing during the first quarter of 2013 by creating new ways to capture consumer attention.

Many marketers created new mobile applications or beefed up their existing efforts on established mobile and social platforms. The most effective mobile marketers were those that took technology to the next level to drive consumer engagement in their brands even further.

Here are the top 10 luxury brand mobile efforts of 2012, in alphabetical order.

Blancpain’s interactive magazine – Swiss watchmaker Blancpain engaged watch enthusiasts and broadened its audience through its interactive iPad app for its lifestyle-focused magazine that launched during the first quarter. The Blancpain Library app shows off the “Lettres du Brassus” print magazine by incorporating interactive elements to enhance the reader’s experience.

The app adds interactive elements such as video and animations to Blancpain’s Lettres du Brassus magazine.

BMW’s i concept vehicle ads – German automaker BMW raised the bar for mobile advertising among luxury marketers in the first quarter with its campaign that comprised video content and Google Maps integration to push the i concept vehicles.

The ad showed the various i concept vehicles driving along the ad space and a Google Map of the area that the mobile user was in.

A click-through led to a Web site where users could take a virtual test drive around their city and learn more about the i concept vehicles.

The test drive allowed users to virtually try out either the i8 or the i3 through three different select courses in the user’s city. Once the destination was reached, the approximate battery life of the vehicle and distance were calculated using Google Maps.

Read the rest at Luxury Daily

April 5, 2013
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Online Shopping Done Wrong

Google has recently launched a trio of hilarious videos illustrating poor online shopping experiences by capturing it in a real world grocery store. They have done a great job of revealing some of the mishaps so many online retailers make. It is interesting to see how obvious some of the mistakes are that are made when portrayed in a brick and mortar setting. Any online retailer could benefit by trying to understand how their user experience translates to an enjoyable shopping trip down the street to the local market.

Read more or simply enjoy the videos below.

December 18, 2012
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