I can't understand why people are frightened of new ideas. I'm frightened of the old ones. John Cage

Category Archives: Articles

Why Crowdsourcing Is Bad

Crowdsourcing is a relatively new term to many business owners and old hat for others. The idea behind it is simple… Post a project on a site like 99designs where designers compete to earn the reward if their design is selected. Often times, a the number of submissions will be in the hundreds. You post a project and BAM you will have a ton of options to choose from and you only pay for the one you like. Sounds great, right? Wrong. James Archer from Forty wrote a great article covering the logic behind why Crowdsourcing is a bad idea, but takes the position of why it’s bad for business owners instead of the designer. As he noted, clients don’t care about the designer so his points are far more relevant to those considering using a service like this.

Take a peek:

June 5, 2012

Luxury Daily asks KODA for Insight on latest Gucci campaign


Luxury Daily posted an article discussing the alignment of Gucci and actress Li Bing Bing. Seeking and industry expert, they contacted us to lend insight into the strategy and how it will affect the Gucci Brand.

Read the full article

April 25, 2012
Posted in:

Celebrities in Advertising

Celebrities in Advertising

A recent post we found on Branding Strategy Insider does a fantastic job of validating the ineffectiveness of celebrity endorsements in advertising. Most consumers and marketers would never expect to see the return on investment fall as flat as it does.

Celebrity endorsements may have their place, however the evidence demonstrates how many advertisers are simply following the leader and doing what has always been done without taking an objective view of the data to make sound marketing decisions.

Great read!

February 21, 2011
Posted in: