Bavaria Yachts is launching a new series of sailing yachts this year. The first of which will be unveiled at the Dusseldorf sailboat show towards the end of this month. In preparation for the launch of the new series we are responsible for positioning the new line appropriately named the Vision Series.

After spending most of last year launching Bavaria in the U.S. and focusing on their Cruiser Series this brings about many challenges because we need to maintain the appropriate posture for the Cruiser Series, while developing and building buzz around the new line. The first phase of the process includes brand visuals that differentiate the new line that targets a slightly different buyer. The brand visuals will be executed in a national media push along with various marketing activities that we will surely share with you as the year continues.

It’s Up!

We shared the blank canvas of the new location for the NightRider Jewelry retail store in Scottsdale Fashion Square a couple weeks ago. We are excited to share the final product with you. Needless to say, the wrap has captured a ton of eyeballs as well as Facebook fans with the use of the QR code next to the doors.  It’s too bad such a great looking barricade wrap will be torn down with the opening of the store this November.   Luckily, the store will be a whole new adventure for us with the marketing efforts of this remarkable jewelry line.  Currently, we are working on a variety of touch points for the store from hang tags, to collateral, to grand opening strategy, and so on.  Very exciting!  Stay tuned for more.

We are excited for the upcoming U.S. Sailboat Show in Annapolis (Oct. 6-10) and our client, Bavaria Yachts, debut into the U.S. sailing yacht market.  It has been a busy few months for us, working closely with them preparing for the show.  We have had the pleasure to work in a project management role for their brand introduction allowing us to be fully involved both creatively and strategically.  Since the Annapolis show is recognized as the premier industry showcase we are certain that the upcoming week will be another groundbreaking milestone for Bavaria Yachts and wish them much success. More updates to follow as well as a full case study on our engagement with Bavaria Yachts.

We are thrilled to be working closely with our client, NightRider Jewelry, in preparation of them opening their inaugural retail location in a upscale mall, this fall. Our role is to facilitate the various communication touch points throughout the store such as hang tags, display materials, shopping bags, etc. In addition, we have been tasked with developing the strategy to “launch” the store and create awareness for the brand. Currently, we are working on skinning their new store with a barricade wrap while construction takes place. We will certainly post photos of the completed work next week after installation. Unfortunately, we cannot disclose the store’s exact location yet. Check back for updates on all the elements we are creating for them as well as the build-out progress itself. Even better, follow our Facebook page where we will be throttling up the posts to provide updates on this engagement as well as others.

After an exciting couple of months, we are proud to announce the launch of the Bavaria Yachts USA website.  The engagement begin early February where we were called on to provide mission critical marketing support to launch the brand in the United States.  The first item to address was the website and brand positioning in order to speed the time to market for opening the doors this month.

With the first portion of the engagement complete, we are now at the helm of furthering the brand’s marketing effectiveness through brand consulting, collateral creation and development of the overall marketing strategy.

We will continue to share insights and updates on the success of this exciting endeavor.

Please enjoy a couple examples of the recently launched website or visit the site.

We are currently in the process of reinventing the brand for NightRider Jewelry.  The company is currently repositioning itself to be the premier brand in the space of high-end hardcore jewelry.  While their product speaks for itself, it became more evident over time that the brand must remain timeless without relying on trends or fads regarding design and graphical elements.  Here is a sneak peak of where the visual components are heading regarding lifestyle photography.

Lee Kjos was brought on board for the recent lifestyle shoot and created a masterpiece of visuals we are using to take this brand to the next level.  We will share the next phases of this engagement as we continue.  Enjoy.

We are now into product packaging mode and want to share a few iterations of the process so you can see where we are headed.  The packaging Bite Me has chosen is a metal tin where each brownie will be individually presented.  Each packed will beautifully presented in a metal tin with labeling applied for each of the 5 flavors.

Take gander at the initial design concepts and feel free to share your thoughts in the comments below.  We will certainly share the final results once everything is wrapped up.