Category Archives: Building Brands

Jewelry Client to Open Mall Location

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NightRider to Open At Scottsdale Fashion Square

We are thrilled to be working closely with our client, NightRider Jewelry, in preparation of them opening their inaugural retail location in a upscale mall, this fall. Our role is to facilitate the various communication touch points throughout the store such as hang tags, display materials, shopping bags, etc. Read More →

October 2, 2011

Luxury Sailing Yachts in the USA

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Bavaria Yachts USA Website

After an exciting couple of months, we are proud to announce the launch of the Bavaria Yachts USA website.  The engagement begin early February where we were called on to provide mission critical marketing support to launch the brand in the United States.  The first item to address was the website and brand positioning in order to speed the time to market for opening the doors this month.
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April 18, 2011

NightRider Jewelry brand begins facelift

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NightRider Jewelry

We are currently in the process of reinventing the brand for NightRider Jewelry.  The company is currently repositioning itself to be the premier brand in the space of high-end hardcore jewelry.  While their product speaks for itself, it became more evident over time that the brand must remain timeless without relying on trends or fads regarding design and graphical elements.  Here is a sneak peak of where the visual components are heading regarding lifestyle photography.
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March 31, 2011