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I can't understand why people are frightened of new ideas. I'm frightened of the old ones. John Cage

Category Archives: Building Brands

Sailing Yachts and Newport, Rhode Island

Last week was the Newport International Boat Show in Newport, Rhode Island. We were there to join forces with our client, Bavaria Yachts USA. What an exciting week full of activity and momentum. We are grateful to have been immersed in an amazing event in such a beautiful setting.

Our journey started in Mystic, CT where we toured the newest Bavaria Yachts location in the historic Mystic Shipyard. Being in Arizona we aren’t able to see the happenings of new developments very often so we had a list of to do’s while on our journey.

Here are a couple shots of Mystic. If you haven’t been there, it’s a quaint town full of history.

Mystic Shipyard

We then headed to Newport, RI where we immediately started working to set up for the show. This isn’t our first show with Bavaria Yachts so we knew what to expect. We kept the Starbuck’s flowin’ and finalized set up just in time to meet with Sail Magazine at the famous Castle Hill Inn. If you ever have the opportunity to visit this part of the country I highly recommend Castle Hill. The drive alone to get there is breathtaking.

Rise and shine Thursday morning and the show horn blew at 10am sharp. This show was really exciting for the Bavaria team because it’s the first time the Cruiser 50 and Vision 46 was debuted in the U.S. Needless to say, these two models are game changers in the sailboat market due to their design, innovation and quality. Both were designed by Farr Yacht Design which is a huge bonus for those who know sailing.

The show was a huge success! The boats were buzzing with jaws dropping the entire week. The icing on top for us is that we were the marketing arm behind generating the exposure and positioning for the brand since day 1. It’s a great feeling to see the fruits of your labor realized by the reactions of consumers interacting with the brand.

The next show for Bavaria is less than a month away in Annapolis, MD. We won’t be attending this year, but will certainly look forward to the Spring shows.

Enjoy some pics of our journey in Newport., RI.

Entrance to the Newport Boat Show

Newport International Boat Show

Port side view of the Cruiser 50

Bavaria Cruiser 50

Starboard side view of the Cruiser 50

Bavaria Cruiser 50

Awesome vintage bike parked in front of a local shop

Newport Rhode Island

View of Castle Hill

Castle Hill

Mega Yachts at the Newport Shipyard

Side view of the Vision 46

Bavaria Yachts Vision 46

Signage mounted to the Vision 46

Bavaria Yachts Vision 46

September 18, 2012

Rollin’ Out Print Campaign For Jewelry Brand

Feast your eyes on the latest in the 2012 print campaign we are in the middle of producing for Nightrider Jewelry.

nightrider jewelry advertisement

The goal of the campaign is to drive the lifestyle of the product by showcasing it in tandem with stunning photography (courtesy of Lee Kjos) of those adorned with it. The aspirational aspects of a rock n’ rolla is the perfect storm to tell the story of the hardcore brand while creating the allure of being under the spotlight and living free, which is the bases of their brand values.
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February 17, 2012

Bavaria Yachts Launching New Series

Bavaria Yachts Vision 46

Bavaria Yachts is launching a new series of sailing yachts this year. The first of which will be unveiled at the Dusseldorf sailboat show towards the end of this month. In preparation for the launch of the new series we are responsible for positioning the new line appropriately named the Vision Series.

After spending most of last year launching Bavaria in the U.S. and focusing on their Cruiser Series this brings about many challenges because we need to maintain the appropriate posture for the Cruiser Series, while developing and building buzz around the new line. The first phase of the process includes brand visuals that differentiate the new line that targets a slightly different buyer. The brand visuals will be executed in a national media push along with various marketing activities that we will surely share with you as the year continues.

Bavaria Yachts - Luxury Sailing Yachts

January 13, 2012