Rollin’ Out Print Campaign For Jewelry Brand

Feast your eyes on the latest in the 2012 print campaign we are in the middle of producing for Nightrider Jewelry.

The goal of the campaign is to drive the lifestyle of the product by showcasing it in tandem with stunning photography (courtesy of Lee Kjos) of those adorned with it. The aspirational aspects of a rock n’ rolla is the perfect storm to tell the story of the hardcore brand while creating the allure of being under the spotlight and living free, which is the bases of their brand values.
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Bavaria Yachts Launching New Series

Bavaria Yachts is launching a new series of sailing yachts this year. The first of which will be unveiled at the Dusseldorf sailboat show towards the end of this month. In preparation for the launch of the new series we are responsible for positioning the new line appropriately named the Vision Series.

After spending most of last year launching Bavaria in the U.S. and focusing on their Cruiser Series this brings about many challenges because we need to maintain the appropriate posture for the Cruiser Series, while developing and building buzz around the new line. The first phase of the process includes brand visuals that differentiate the new line that targets a slightly different buyer. The brand visuals will be executed in a national media push along with various marketing activities that we will surely share with you as the year continues.

Wrapping up a Jewelry Store

It’s Up!

We shared the blank canvas of the new location for the NightRider Jewelry retail store in Scottsdale Fashion Square a couple weeks ago. We are excited to share the final product with you. Needless to say, the wrap has captured a ton of eyeballs as well as Facebook fans with the use of the QR code next to the doors.  It’s too bad such a great looking barricade wrap will be torn down with the opening of the store this November.   Luckily, the store will be a whole new adventure for us with the marketing efforts of this remarkable jewelry line.  Currently, we are working on a variety of touch points for the store from hang tags, to collateral, to grand opening strategy, and so on.  Very exciting!  Stay tuned for more.

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