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I can't understand why people are frightened of new ideas. I'm frightened of the old ones. John Cage

Category Archives: Helpful Tips

Online Shopping Done Wrong

Google has recently launched a trio of hilarious videos illustrating poor online shopping experiences by capturing it in a real world grocery store. They have done a great job of revealing some of the mishaps so many online retailers make. It is interesting to see how obvious some of the mistakes are that are made when portrayed in a brick and mortar setting. Any online retailer could benefit by trying to understand how their user experience translates to an enjoyable shopping trip down the street to the local market.

Read more or simply enjoy the videos below.

December 18, 2012
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Why Crowdsourcing Is Bad

crowdsourcing
Crowdsourcing is a relatively new term to many business owners and old hat for others. The idea behind it is simple… Post a project on a site like 99designs where designers compete to earn the reward if their design is selected. Often times, a the number of submissions will be in the hundreds. You post a project and BAM you will have a ton of options to choose from and you only pay for the one you like. Sounds great, right? Wrong. James Archer from Forty wrote a great article covering the logic behind why Crowdsourcing is a bad idea, but takes the position of why it’s bad for business owners instead of the designer. As he noted, clients don’t care about the designer so his points are far more relevant to those considering using a service like this.

Take a peek: http://fortyagency.com/expertise/crowdsourcing-your-brand

June 5, 2012

How do colors affect purchases?

Color theory and it’s affect on consumer perceptions is a mainstay in the design process. It’s critical to the stickiness and effectiveness of any design. The rubber really meets the road for business stakeholders when they realize how color affects their bottom line. We recently came across this fantastic infographic explaining the affect color has on purchases. Thank you to KissMetrics for sharing such a fantastic visual representation. Enjoy.

how does color affects sales

March 22, 2012