Push the edges

How often do you hear of someone chatting up a new idea that seems far from reality? If you talk with as many entrepreneurs as we do you probably hear it a lot. Guess what? We love it! Ideas that push the edges or make people uncomfortable is what innovation and creativity is all about.

I am not advocating that all crazy ideas have merit or even the likelihood of success. I do however, feel it’s imperative to think so far outside the box its ridiculous then work your way towards the center.

Do you have any idea how crazy it seemed back in the good ‘ol days when the idea of people moving in motorized vehicles came about? Or how about the concept that someday the average household would have a personal computer? These were ideas that created such controversy and accusations of insanity you would be shocked….yet, now they are a part of our everyday life.

The key is to not hold back your thinking. Enjoy your ability be create. Push the envelope and be aware of those you share your ideas with. The most valuable opinions don’t always come from your current circle of influence (spouse, co-workers, etc.).

Find those who can help you to develop those ideas into a cohesive thought or plan of action. You may be shocked at what you can create if you do a little dreaming.

Remember, if you aren’t going to someone else will.

Good example, I personally invented the internet long before it was popular. Damn, should’ve done something about it….j/k.

Consumer Demographics for Print Media Outlet

WOW! Wanna talk bout some amazing demos for your next ad buy? This is unreal in terms of numbers. This was taken directly out of the media kit. Our jaws dropped so we had to share.

The future is very exciting

A friend sent us this video and it is really interesting. Although not directly marketing or branding related, I feel it really opens your mind to consider the amazing possibilities heading our way. Therefore, if you would like to tie it to your marketing you can easily see that innovation and out of the box thinking is what will create our future. Enjoy.