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I can't understand why people are frightened of new ideas. I'm frightened of the old ones. John Cage

Category Archives: Random Rants

Why Crowdsourcing Is Bad

crowdsourcing
Crowdsourcing is a relatively new term to many business owners and old hat for others. The idea behind it is simple… Post a project on a site like 99designs where designers compete to earn the reward if their design is selected. Often times, a the number of submissions will be in the hundreds. You post a project and BAM you will have a ton of options to choose from and you only pay for the one you like. Sounds great, right? Wrong. James Archer from Forty wrote a great article covering the logic behind why Crowdsourcing is a bad idea, but takes the position of why it’s bad for business owners instead of the designer. As he noted, clients don’t care about the designer so his points are far more relevant to those considering using a service like this.

Take a peek: http://fortyagency.com/expertise/crowdsourcing-your-brand

June 5, 2012

Naming a premium product

Premium Paint Can

Dealing with elevating the perception of value for our clients products and services is something we take great pride in. With that pride comes a level of respect for those who do a great job in the market. On the flip side, we also notice when things have gone wrong.

It’s no mystery that naming is important. Premium brands as well as others need to have a name that embodies the attributes that make it unique and remarkable.

That being said, what in the world is Behr Paint thinking when they created the name for their “premium” paint?

Behr Premium Plus Ultra? Are they serious? How many adjectives can possible be added to the name for a consumer to “get it”.

The beauty of luxury and premium products is the subtle touches and finesse used to portray the intended level of quality. Adding more fluff and screaming it at the consumer only destroys the perceived value they are hoping to obtain.

November 5, 2009
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Social Media is a Mexican Beach Vendor

The title is a bit vague, but read on and you will find clarity for certain.

There is no doubt that Social Media has taken the internet world and overall communication by storm.   The amazing communication breakthroughs we see taking place everyday are truly remarkable and improving at an incredible rate.  Seems glaringly obvious why everyone would jump on the bandwagon.   We truly live in an amazing time, don’t you think?

Let’s take a little stroll south of the border for a moment.

Have you ever been to any number of tourist beaches in Mexico?  Have you ever been able to enjoy some relaxation without getting hassled to buy a plate or some genuine Chanel sunglasses.  I swear.. they are real….  Perhaps your name on a piece of rice (very useful to have around)?

Now, we have Social Media and a Mexican beach. 

Here’s the deal.  Social Media handled poorly is very similar to the “sales people” on the beach.  They are relentless in their approach.  You could be gazing into your loved ones eyes and they will gladly interrupt you to see if you want what they are selling.  They don’t speak the same language and don’t even care if you have a need for their product.  Showing value is not on their list of priorities.  It is strictly a numbers game for them.  They know that if they approach enough people they will likely get a sale.  Pretty simple and elegant in some ways, but completely annoying and horrible for building relationships.

This exact approach is sweeping Social Media like a virus.  People are constantly trying to sell, up-sell, side-sell… you get the point.  They are not speaking the same language.  They are not providing value.  They are not sharing with the intent to engage in a conversation.  They are simply looking for numbers in hopes to get a sale.  If you are looking for numbers then be transparent about it.  Don’t even bother throwing in a worthless post about your weekend because you simply appear less authentic.  Be yourself and live up to your call center mentality.

However, if you truly want to create something worth spending all that time tweeting and posting about then shake their hands in the virtual world and mean it.  You don’t need 1 million friends or fans if you are using Social Media the way it is intended and most useful to you and those in your network.

Adios.

April 21, 2009
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