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I can't understand why people are frightened of new ideas. I'm frightened of the old ones. John Cage

Celebrities in Advertising

Celebrities in Advertising

A recent post we found on Branding Strategy Insider does a fantastic job of validating the ineffectiveness of celebrity endorsements in advertising. Most consumers and marketers would never expect to see the return on investment fall as flat as it does.

Celebrity endorsements may have their place, however the evidence demonstrates how many advertisers are simply following the leader and doing what has always been done without taking an objective view of the data to make sound marketing decisions.

Great read!

February 21, 2011
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