We created this as a reminder to focus on the details and realize the sum of all parts is what truly creates success in your personal life and business.

It’s not often that we share works in progress, but we would like to change that and share the journey of developing the brands we help create. Sharing the process along the way will provide a unique way for you to see how brands evolve through the creation process.

Here we go…

What you see here is the conceptual website visuals to be used for the Hideoki Bespoke website. We have been working with Hideoki for quite sometime and beginning to see the brand take shape. Hideoki Bespoke is a custom clothing brand targeting the affluent male consumer.

We started from at ground floor by developing the brand mark and positioning strategy and are now working on the next phase of creating visuals to support the brand’s attributes, online and in print. We hope you like where we have come so far and will continue to share our progress on Hideoki and other clients to come.

Luxury Daily posted an article discussing the alignment of Gucci and actress Li Bing Bing. Seeking and industry expert, they contacted us to lend insight into the strategy and how it will affect the Gucci Brand.

Read the full article

The goal of the campaign is to drive the lifestyle of the product by showcasing it in tandem with stunning photography (courtesy of Lee Kjos) of those adorned with it. The aspirational aspects of a rock n’ rolla is the perfect storm to tell the story of the hardcore brand while creating the allure of being under the spotlight and living free, which is the bases of their brand values.

This campaign is set to run in various national publications starting with Inked Magazine and Cycle Source.

Bavaria Yachts is launching a new series of sailing yachts this year. The first of which will be unveiled at the Dusseldorf sailboat show towards the end of this month. In preparation for the launch of the new series we are responsible for positioning the new line appropriately named the Vision Series.

After spending most of last year launching Bavaria in the U.S. and focusing on their Cruiser Series this brings about many challenges because we need to maintain the appropriate posture for the Cruiser Series, while developing and building buzz around the new line. The first phase of the process includes brand visuals that differentiate the new line that targets a slightly different buyer. The brand visuals will be executed in a national media push along with various marketing activities that we will surely share with you as the year continues.

As we embark on a New Year, it brings about new opportunities and new adventures for ourselves and our clients.   Both personally and professionally, we are able to learn from last year and apply those lessons to make 2012 even bigger and better.

We are excited to launch the new identity and website for KODA.  It has been a long time coming and we are quite proud to share it with you now.  Happy New Year to you and we look forward to serving you in 2012.

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It’s Up!

We shared the blank canvas of the new location for the NightRider Jewelry retail store in Scottsdale Fashion Square a couple weeks ago. We are excited to share the final product with you. Needless to say, the wrap has captured a ton of eyeballs as well as Facebook fans with the use of the QR code next to the doors.  It’s too bad such a great looking barricade wrap will be torn down with the opening of the store this November.   Luckily, the store will be a whole new adventure for us with the marketing efforts of this remarkable jewelry line.  Currently, we are working on a variety of touch points for the store from hang tags, to collateral, to grand opening strategy, and so on.  Very exciting!  Stay tuned for more.

We are excited for the upcoming U.S. Sailboat Show in Annapolis (Oct. 6-10) and our client, Bavaria Yachts, debut into the U.S. sailing yacht market.  It has been a busy few months for us, working closely with them preparing for the show.  We have had the pleasure to work in a project management role for their brand introduction allowing us to be fully involved both creatively and strategically.  Since the Annapolis show is recognized as the premier industry showcase we are certain that the upcoming week will be another groundbreaking milestone for Bavaria Yachts and wish them much success. More updates to follow as well as a full case study on our engagement with Bavaria Yachts.