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I can't understand why people are frightened of new ideas. I'm frightened of the old ones. John Cage

Why Crowdsourcing Is Bad

crowdsourcing
Crowdsourcing is a relatively new term to many business owners and old hat for others. The idea behind it is simple… Post a project on a site like 99designs where designers compete to earn the reward if their design is selected. Often times, a the number of submissions will be in the hundreds. You post a project and BAM you will have a ton of options to choose from and you only pay for the one you like. Sounds great, right? Wrong. James Archer from Forty wrote a great article covering the logic behind why Crowdsourcing is a bad idea, but takes the position of why it’s bad for business owners instead of the designer. As he noted, clients don’t care about the designer so his points are far more relevant to those considering using a service like this.

Take a peek: http://fortyagency.com/expertise/crowdsourcing-your-brand

June 5, 2012