I can't understand why people are frightened of new ideas. I'm frightened of the old ones. John Cage

Wrapping up a Jewelry Store

NightRider Jewelry Store Wrap

It’s Up!

We shared the blank canvas of the new location for the NightRider Jewelry retail store in Scottsdale Fashion Square a couple weeks ago. We are excited to share the final product with you. Needless to say, the wrap has captured a ton of eyeballs as well as Facebook fans with the use of the QR code next to the doors.  It’s too bad such a great looking barricade wrap will be torn down with the opening of the store this November.   Luckily, the store will be a whole new adventure for us with the marketing efforts of this remarkable jewelry line.  Currently, we are working on a variety of touch points for the store from hang tags, to collateral, to grand opening strategy, and so on.  Very exciting!  Stay tuned for more.

NightRider Jewelry Store Wrap


October 20, 2011