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I can't understand why people are frightened of new ideas. I'm frightened of the old ones. John Cage

Online Shopping Done Wrong

Google has recently launched a trio of hilarious videos illustrating poor online shopping experiences by capturing it in a real world grocery store. They have done a great job of revealing some of the mishaps so many online retailers make. It is interesting to see how obvious some of the mistakes are that are made when portrayed in a brick and mortar setting. Any online retailer could benefit by trying to understand how their user experience translates to an enjoyable shopping trip down the street to the local market.

Read more or simply enjoy the videos below.

December 18, 2012
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