Sailing Yachts and Newport, Rhode Island
Last week was the Newport International Boat Show in Newport, Rhode Island. We were there to join forces with our client, Bavaria Yachts USA. What an exciting week full of activity and momentum. We are grateful to have been immersed in an amazing event in such a beautiful setting.
Our journey started in Mystic, CT where we toured the newest Bavaria Yachts location in the historic Mystic Shipyard. Being in Arizona we aren’t able to see the happenings of new developments very often so we had a list of to do’s while on our journey.
Here are a couple shots of Mystic. If you haven’t been there, it’s a quaint town full of history.
We then headed to Newport, RI where we immediately started working to set up for the show. This isn’t our first show with Bavaria Yachts so we knew what to expect. We kept the Starbuck’s flowin’ and finalized set up just in time to meet with Sail Magazine at the famous Castle Hill Inn. If you ever have the opportunity to visit this part of the country I highly recommend Castle Hill. The drive alone to get there is breathtaking.
Rise and shine Thursday morning and the show horn blew at 10am sharp. This show was really exciting for the Bavaria team because it’s the first time the Cruiser 50 and Vision 46 was debuted in the U.S. Needless to say, these two models are game changers in the sailboat market due to their design, innovation and quality. Both were designed by Farr Yacht Design which is a huge bonus for those who know sailing.
The show was a huge success! The boats were buzzing with jaws dropping the entire week. The icing on top for us is that we were the marketing arm behind generating the exposure and positioning for the brand since day 1. It’s a great feeling to see the fruits of your labor realized by the reactions of consumers interacting with the brand.
The next show for Bavaria is less than a month away in Annapolis, MD. We won’t be attending this year, but will certainly look forward to the Spring shows.
Enjoy some pics of our journey in Newport., RI.