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I can't understand why people are frightened of new ideas. I'm frightened of the old ones. John Cage

The Importance of Brand Heritage

Interesting article below regarding an aspect of branding we push on a daily basis at KODA. Many accept the idea during a conversation but execute very poorly due to their fascination with the newest, and greatest. There is a lot to be said for your roots and your customers are the ones asking.


Read Article: The Importance of Brand Heritage

June 4, 2009
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