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Process

I can't understand why people are frightened of new ideas. I'm frightened of the old ones. John Cage

01

Discover: Where are you?

Leaders of successful brands excel at both extremes: the 10,000 foot level and the core view. As visionaries who clearly see their brand's future, these folks are also astute market scientists who know it's their product's core values that will lead them to the top. Excelling at just one of these two extremes lands any brand in limbo. We take the time to discover your 10,000 foot level before doing a deep dive to identify the core values you can scale to meet your vision. It's what your brand needs to go from making a favorable impression to creating emotional long-lasting ties.

02

Diagnose: What's working, what's not?

Discovering your core values holds a mirror up to your market place. You'll see where your current revenue model is working. You'll also notice a few gaping holes you've been missing. And that's good. Think of these hidden pockets of profit as business catalysts. Leveraging them is the first step. Step two is identifying incremental revenue streams. It's the smart way to diversity your profits while minimizing your risk.

03

Engage: Is the rubber meeting the road?

This is where many agencies start. But unless they do their due diligence, their creative may win you awards but not market share. Brand loyalty does not come from flash-in-the-pan clever. It's built through relevant and strategic communications. How? With storytelling that creates an emotional bond with your customers, with benefits based on your core values that'll have your customers shouting out loud "Yes, I want that!" as they wonder where you've been hiding all their lives.

04

Manage: How can you keep it going?

Tracking the results of your brand equity is critical to your success. We're number-crunching fanatics who mightily yield our digital yardsticks to measure how far every leap and bound takes you. This knowledge lets us reallocate budgets on a dime to maximize your return on investment. It's the reporting you need to show higher-ups you've blown away their targetts, once again.